Etiqueta: infonis
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ALIMENTACIÓN Y FARMACIA.
¿Porqué apenas se ven alimentos saludables en las farmacias? La obligación de cualquier comerciante es buscar productos y ponerlos a disposición de sus clientes… si cubren sus necesidades y sobretodo, si esos clientes los compran en otros comercios. Realmente ha habido intentos de recuperar esa parte de consumo, sin éxito. Merecería la pena estudiar las…
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Overcoming handicaps.
We must take advantage of the #competitive advantages that the #pharmacy continues to have.The industry must insist on what it really does well. #Advise.The prescribing ability of your staff is literally priceless, as is the ease of relationship with clients based on the credibility of their advice. The pharmaceutical council is the great asset of…
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SUPERAR LOS HANDICAPS.
Hay que aprovechar las #ventajas competitivas que sigue teniendo la #farmacia. El sector debe insistir en lo que, realmente, hace bien. #Aconsejar. La capacidad de #prescripción de su personal, literalmente, no tiene precio, así como la facilidad de relación con los clientes basada en la credibilidad en sus consejos. El consejo farmacéutico es el gran…
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FOURTH HANDICAP. Commercial management.
#Handicap 4. #Commercial #management.A #pharmacist is self-taught in #business management.He leaves the University knowing almost nothing about the #pharmacy company. Not economics, not marketing, not new technologies, of course.Typically, the scientific trial / error technique is used. That is, a primal #leanmanagement.Nobody tells you that a showcase with 875 different products with their respective prices…
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THIRD HANDICAP. Free services
#Handicap 3. Free services.As clients, it is a pleasure to have any free service.Economists say that of: «at zero cost, infinite demand.»In other words, what is done as a favor immediately becomes an obligation: a discount, delivery of samples, taking the tension for free … it is very difficult to reverse this situation.On the other…
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SECOND HANDICAP. Time management.
#Handicap 2. #TimeManagement.The #pharmacy, staff, suppliers, clients, family, courses, meetings … Is there time to plan? to manage?Very little.Having a #business like the #pharmacy requires a lot of time, because there are a multitude of tasks and interruptions that prevent the amount of time spent managing.We see it every day.When we go to advise a…
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FIRST HANDICAP. Disunited pharmacies.
Handicap 1. DisunityAll retail is disunited by definition, it is a fact. If this were not the case, there would be no franchises or chain stores replacing it. The #pharmacy does not escape it.Each holder is queen / king within his four walls and distrusts everything and everyone … sometimes with good reason.It may be…
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What should the pharmacy sell?
The #pharmacy has a product that it must sell above all others.TO HERSELF.Every #marketing plan begins by defining the #business itself.It should be designed to strengthen a distinctive, recognizable brand image and reinforce its credibility to enhance the prescribing effect of the pharmacy and its staff.Discard the typical phrase of the brother-in-law: «pharmacies raise the…
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Handicap 4. #Gestión #comercial.
Un #farmacéutico es un autodidacta de la #gestionempresarial. Sale de la Universidad sabiendo casi nada de la empresa #farmacia. Ni economía, ni marketing, ni nuevas tecnologías, por supuesto. Lo habitual es que se utilice la técnica científica del prueba/error. Es decir, un #leanmanagement primigenio. Nadie le dice que un escaparate con 875 productos diferentes con…
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Handicap 3. Servicios gratis.
Como clientes da gusto tener cualquier servicio gratis. Los economistas dicen aquello de: «a coste cero, demanda infinita». En otras palabras, lo que se hace como un favor se convierte, en seguida, en una obligación: un descuento, entrega de muestras, tomar la tensión gratis… es muy difícil retroceder esta situación. Por otro lado, todo lo…
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