An aggressive salesperson, in any channel, often drives away a potential customer.  Being, also, aggressive in price, working almost without margin, is the easiest thing, it moves volume, it gives the appearance of success and notoriety, but it does not guarantee anything.

There is nothing more unfaithful than a customer who only moves for the price …

… nor is all that glitters gold.

So, if the current model barely offers a future, where should we go in the steps of #virtual #pharmacy?

The way is to give prestige to the service provided and to convince the client of its value so that the relationship between the two is lasting.

The physical pharmacy is one of the best-regarded services in this country.  The help and advice you give to your customers sets you apart from other types of business.  Their competitive advantages are: knowing your client, having a friendly relationship (or almost) with him, knowing how to understand what he needs, offering it to him, informing him of how he should use it and solving the problem with which he arrived.

Easy right?

Well, that’s what you have to transfer to
#ecommerce #pharmaceutical.  The customer must be informed of the value of the service provided on the #web, that he believes in whoever provides it and is irreplaceable for him.

It requires work, dedication and … professionalism.

Obviously, it will be necessary to investigate how the components of the different niches to which the service can be directed communicate with each other.  They will be different depending on your age or your personality.  It should also be different depending on the screen they use to find out (# mobile, #PC, #TV) each medium, each social network uses different codes to attract attention.  The market has been highly segmented.

It will be necessary to rely on other prescribers so that they enhance the knowledge of the services offered and generate synergies.

It is no longer enough to launch allegedly interesting content or videos of uniformed people in white coats explaining generalities and technicalities.  There are thousands of them.

You have to target specific groups, specific consumer niches and even specific customers of the physical pharmacy, speaking their language.

The figure of the #communitymanager seems almost obsolete, but it is still essential.  It must be required that all the coherence of the contents, not only generate traffic of visits, but that these visits are of the desired #target and generate return to the business.  You must become a #marketmanager.

You have to work for #project.  Concrete, controllable and quantifiable.  Applying #leanmanagement from the beginning.

Nowadays, dedicating yourself to all the ranges is silly.  It does not differentiate us from the competition, which is what is intended.

Think about your project, even if it’s small, and get started early.  This learning will help you with everything that lies ahead as #blockchain technologies are applied.

…to be continue…

#BeFarmaPro analyzing joints.  Easy?  Not at all.

info@befarmapro.com