The pharmaceutical #ecommerce # model that has been established in Spain is based, fundamentally, on low-price offers.

Some #laboratories have tried not to discredit their #products based on agreements with virtual pharmacies limiting the discount offered or even setting a double price rate so that physical and virtual pharmacies compete under similar conditions.

The problem has been that the virtual pharmacy customer has been educated in such a way that they are only motivated by the price and not by the service, since this is similar on all websites.

The dynamics are not likely to change.  They only have to enter the first #webs that appear in #Google.  The usual discount ranges between 15-30% on the RRP, but can reach 50% per product, discounts added for the first order … it goes easy, give up the margin of a physical #pharmacy and trust it to trade discounts support the business … or not.

The market on the Internet is, by definition, volatile, it changes rapidly, new companies try to gain volume by eliminating competition at whatever price … to in turn be absorbed by a more powerful company, financially speaking.

There are multiple examples that the strategy of these companies is never long-term.

We’ve posted two examples: a silly and meaningful video on how to eliminate competition, before abusing the customer, and the case of a leading virtual sales company bought by a fund to eliminate competition.

We do not want to say that recent movements in the virtual channel, with important capital contributions that have had an impact on an increase in the presence in # communication media, of all kinds, of certain websites go in this direction, but the symptoms are similar.

All these moves are not good for #pharmacists who want to get into #ecommerce now or who cannot invest enough in it.  The customer’s attention is focused on these websites that can appear in the first positions in searches.

If it is not possible to compete on price, it is necessary to be more insistent in the news aimed at specific market niches, in direct communication with the client, with personalized offers for groups.  In service.

You have to go find the client if necessary, do not wait for him to see you in the first positions.  SEO positioning is vital, but it is not everything, you have to be imaginative, just like behind a counter.

In the next post we will see what is done to attract the attention of customers.

#BeFarmaPro looking for market alternatives for the pharmacy.

info@befarmapro.com

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