The pharmacy has always been a company but now, also multi-channel, like it or not.
But the way of entering this multi-channel system defines the type of entrepreneur in the sector. There is a lot of "amateur" who comes in to: give away paralyzed stocks without taking into account that, sometimes, fiscally more is gained by reducing the stock than by selling at a loss with a large added logistical cost.
Or they penalize the brave physical customer of their business with more expensive prices than on the web or packs that, being interesting, are not offered at the counter. Some realize it, buy online, go to the pharmacy to look for it, and vent their frustration against the owner with their staff. Understandable.
In #ecommerce you don't have to be as a last resort to move money, not to make a profit, or because your neighbor says so ... they usually lie, by the way. In these cases, the joker of the brother-in-law is also not a valid source of information.
A serious approach goes through an analysis that defines which products can be offered and which cannot, at what price so that they offer a turnover and added profitability to the pharmacy. Both nationally and abroad. In countries with a higher standard of living, a Spanish price can be interesting.
It allows you to reach unusual niches in your neighborhood, you have to be up to date with news and be quick to respond to these new needs, satisfy them and take advantage of opportunities.
Maintain the #prescriber character of the pharmacy by expanding the ways of contacting and communicating directly with its customers. Consultations and personalized offers applying #microtargeting with the information that is accumulating about your consumption habits.
Everything must be focused on the profitability of the business. Selling for selling is something else. We will see it in the next chapter of this thread.
BeFarmaPro 
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