HMR - Health Market Research Spain offers interesting information on the pharmaceutical #market # last September.
The market continues to have, in general, a positive evolution in values. It is worrying that fewer units are still being sold.
The concern increases when you observe that this decrease in units reaches double digits in the segment of #self-care.
A short-term analysis would highlight that each unit sold is more expensive and therefore increases the #value of the #business.
And, surely, it would be true.
But it is also true that, in the medium term, the trust of a #brand in a channel is gained when it increases both the turnover and the units sold. For a #manufacturer as important as #benefits, are notoriety and presence in the market.
That a channel sells fewer units does not bode well.
Let's look a little further.
After the year 2020, it was expected that all categories will increase their values. We came from nowhere.
But, what if we compare 2021 with 2019? In prepandemic.
The table of the autumn / winter categories reveals that the categories of vitamins and immunostimulants, billing more than in 2019, have slowed their progression compared to 2020. Just when customers should pay more attention to taking care of their defenses against infections, it slows down. Bad signal.
While the categories related to seasonal colds improve, even if moderately, their data. Good sign.
The pharmacy's effort this fall / winter season should focus on growing these two large groups of families. Focus on self-care and disease prevention products.
The future profitability of the pharmacy goes through the #recommendation #products in self-care.
#BeFarmaPro increasing the #value of the pharmacy.
Marginal note. In September, the #BeFarmaPro pharmacies increased their values by 11% in terms of total sales. 45% in #self-care.
BeFarmaPro 
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