As clients, it is a pleasure to have any free service.
Economists say that of: "at zero cost, infinite demand."
In other words, what is done as a favor immediately becomes an obligation: a discount, delivery of samples, taking the tension for free ... it is very difficult to reverse this situation.
On the other hand, everything that is done for free, or almost, loses any value for the user of it. Ask a lawyer how the relationship with clients has changed since certain "phone" firms have appeared.
It is even more difficult if one is dedicated to "trading" in health.
We are not the United States in which it is assumed that access to certain health services is a luxury. In the minds of the majority of the population, the idea that access to health is a basic right that must be free of charge at the expense of the state has settled. It is a bad relationship with a mixed establishment such as the pharmacy, fundamentally a private business, with a public service aspect.
He does not like anyone to benefit from his own misfortune, even if it is lawful. It seems that the margin of the drug can do everything ... and it has not been like that for a long time.
Therefore, it is essential to think with what services we can give prestige to the profession. Weight, tension, cholesterol tests are no longer of value to most clients. In insurance they are free, even if we all pay for it. Nor do they retain new customers, unless they are very old, who are usually customers.
You have to look for market niches to provide these new services. Early detection of certain ailments other than diabetes and cholesterol (not official campaigns ... free of course). Offer SPD services for travel, for example, not only for older polymedicates. Pets, athletes, collaborations with clinics ... It depends on the target customer that each pharmacy has.
And they have to be paid services, which forces the cost of the service to offer that # real margin to the #pharmacy.
You have to use your imagination and promote the services that best fit the characteristics of each pharmacy customer and the staff who will provide it.
Do not be afraid that it will not work. You have to insist until you find the key that connects the business with the customer and fight to maintain it when it is found. The prestige of the #pharmacist as a professional and his business goes into it.
The technical means already exist for the patient to self-dispense in a large pharmaceutical vending machine. Therefore, if the pharmacy does not wake up and does not stop being a mere dispenser of medicines, to begin to take seriously the provision of professional services that clients need and value, it will soon cease to be as we know it today.
BeFarmaPro 
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