We must take advantage of the #competitive advantages that the #pharmacy continues to have.
The industry must insist on what it really does well. #Advise.
The prescribing ability of your staff is literally priceless, as is the ease of relationship with clients based on the credibility of their advice. The pharmaceutical council is the great asset of the sector, the most important competitive advantage of the #pharmacy compared to other businesses.
A pharmacy is a #relational #commerce as stated by LAUREANO TURIENZO ESTEBAN in his interview in El Farmacéutico
https://lnkd.in/d_C6X7J9
There is a risk of losing that contact due to "click & collect", apps or self-dispensing screens and ceasing to be relevant to the customer.
Do not fall for what happened in the banking sector; The more procedures that have been carried out through the bank's ATMs, the more branches have been closed, as they are no longer necessary, aggravated by the widespread use of applications that allow almost any online procedure.
However, we must take advantage of the opportunities that technology also offers us to maintain # attention and contact with the #customer. As is already done in sectors such as medical, legal, insurance ... Anyone with a #smartphone can be present at the pharmacy from anywhere through a video call. This same device means that the business is in the pocket of all customers and personalized offers can be communicated to them, communicated through the #rrss.
Do not miss what characterizes the pharmacy: the closeness, the humane treatment and the personalized advice. It is a guarantee of conversion and loyalty.
We are obliged to maintain the reason for being of the pharmacy at all costs and by all means within reach.
It is essential to continually search for new emerging market niches, evolving trends, new fashion products. Be up to date with all the #bigdata services that are available.
This close contact with the client should facilitate the provision of new services that the client demands and avoid it being seen as a professional intrusion. It is essential to collaborate, with medical consultations, professionals, groups even with other pharmacies to expand the portfolio of services, within the law of course.
The market is evolving towards extreme dynamism and the pharmacy cannot be left behind. Everyone must find the best way to adapt to these changes that are coming.
#BeFarmaPro adapting the pharmacy to the future of the #retail #pharmaceutical.
BeFarmaPro 
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