A #pharmacist is self-taught in #business management.
He leaves the University knowing almost nothing about the #pharmacy company. Not economics, not marketing, not new technologies, of course.
Typically, the scientific trial / error technique is used. That is, a primal #leanmanagement.
Nobody tells you that a showcase with 875 different products with their respective prices does not focus the customer's attention.
That some shelves crowded with different products do not attract.
That a very technical explanation about a product bores and confuses the lay customer.
That offering more than three purchase alternatives makes the consumer doubt ...
From #BeFarmaPro we instill a clear linear management. Clean linear, with a "stain" of color that defines the product with the very visible price and always with the brand of the #pharmacy present.
A bidding policy that does not cannibalize profitable products. One-off / permanent offers, depending on the negotiation with the supplier of known and unworked products, notoriously at a good price ... or more expensive than the alternatives that can be offered. There is no room for prejudices or fixed rules. There are a multitude of actions that can be useful.
This implies a previous study of the business itself and the #bigdata of the market. Nothing is accidental and every action has a reason. You have to sell a mix of products with the highest possible turnover and margin.
The sector can not afford what has happened with its #ecommerce doomed to demolition prices because it has been the only strategy that has been used from the first to the last website: Rotation even without margin (Trad. I move many units and money but I earn hardly anything)
The market ALWAYS gives alternatives. You have to detect them in the trends shown by #bigdata.
#BeFarmaPro finding alternatives for the pharmacy.
BeFarmaPro 
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