All retail is disunited by definition, it is a fact. If this were not the case, there would be no franchises or chain stores replacing it. The #pharmacy does not escape it.
Each holder is queen / king within his four walls and distrusts everything and everyone ... sometimes with good reason.
It may be an unfair reduction for some, but it defines the overall situation quite well.
This disunity leads to fears.
Fear of losing customers, fear of competition, fear of the Administration ...
Fear makes making hasty, easy and short-term decisions to avoid it, such as lowering prices in all channels ... but be careful!, Without commercial margin, there is no trade to be maintained.
The sector reacts, albeit timidly, with groups of pharmacies in purchasing, in management, in boosting sales ...
The distrustful #pharmacists can maintain their independence while seeking economies of scale that allow them to gain margin and profitability. Know everything you have at your disposal to sell more, better and retain your customers. Tools that allow you to anticipate conjunctures.
For all of this to flow, information must be shared. The necessary one so that joint purchases are profitable and adjust to the real needs of the group's components, so that the dynamic sales actions attract the customer's attention ... to retain talented personnel ... so that everyone leaves benefited.
Independent #pharmacies must join forces in the face of highly capital-intensive competition.
BeFarmaPro 
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