The #pharmacy has a product that it must sell above all others.
TO HERSELF.
Every #marketing plan begins by defining the #business itself.
It should be designed to strengthen a distinctive, recognizable brand image and reinforce its credibility to enhance the prescribing effect of the pharmacy and its staff.
Discard the typical phrase of the brother-in-law: "pharmacies raise the blind and swell to make money." We all know that it is not true.
But no matter how highly valued the services provided by the pharmacy are, this image of the #business persists. Work must be done to change this vision and to optimize its possibilities of increasing value.
Thinking of a physical pharmacy. At first, the main thing is to focus on the client, then to recognize what you know you do well and empower it.
Next we must inform ourselves and study the target audience, the closest clientele in the neighborhood.
With all this information we will define the business strategy: segmentation and positioning. That is, to whom the service will be directed preferably and how it is presented to be the chosen ones.
Once defined, we move on to the tactics to achieve it: Product, price, promotion and point of sale.
Defining each element will make it easier for us to better reach the target audience. We will create a simple, powerful brand image that defines the business, consistent with the general pricing policy, with a way to present the appropriate product catalog (staff, exhibitors, showcase, #rrss ...), through the points of sale that we can offer, the physical and virtual pharmacy.
This whole process must be put in writing, but it is not fixed, it can change over time or the planned orientation can vary if it has been wrong with it. They must carry the principles of #leanmanagement at all times.
From this point, the particular marketing plans are defined for each business unit that is preparing to work.
BeFarmaPro 
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